--- title: Store Brand Formula | Infant Formula Nutrition You Can Trust --- [![](https://storebrandformula.com/hubfs/Icons/logo-long.png)](https://storebrandformula.com/) [![](https://storebrandformula.com/hubfs/Icons/logo-long.png)](https://storebrandformula.com/) [Products](https://storebrandformula.com/formula-finder) [Why Store Brand](https://storebrandformula.com/reasons-to-choose) Where to Find [U.S. Store Locator](https://storebrandformula.com/store-locator-usa) [Available in Canada](https://storebrandformula.com/available-in-canada) Tools & Resources [Product Comparison](https://storebrandformula.com/product-comparison) [What's in Baby Formula](https://storebrandformula.com/whats-in-baby-formula) [Preparing Baby Formula](https://storebrandformula.com/preparing-baby-formula) [FAQs](https://storebrandformula.com/frequently-asked-questions) [Información En Español](https://storebrandformula.com/espanol) [In the News](https://storebrandformula.com/news) [![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-hcp.png)](https://www.perrigopediatrics.com) [![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-searchbutton.png)](https://storebrandformula.com/search) ![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-hcp-on.png) ![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-searchbutton-on.png)  No Store Brand Infant Formula products are involved in or impacted by the recent recall by another manufacturer. Our thoughts are with families and caregivers affected by this situation.  ![](https://storebrandformula.com/hubfs/Design%20Files/blob-purple.png) ### Store Brand Formulas: # Complete Nutrition You Can Trust Parents, pediatricians, caregivers, and leading retailers place their trust in our affordable, high-quality infant formula. Store Brand formulas are pediatrician recommended and offer complete nutrition with ingredients and benefits comparable to popular name brands. So, you can trust our products to provide the nutrition your growing and developing baby needs. [Learn more](https://storebrandformula.com/formula-finder) This browser does not display the video tag. ![](https://storebrandformula.com/hubfs/Design%20Files/woman-holding-up-baby.png) ![](https://storebrandformula.com/hubfs/Icons/comparable%20icon.png) Find your match now. i'm using similac® i'm using enfamil® ## Find Your Store Brand Formula Providing your little one everything they need can get expensive. Choosing a more affordable formula is one way to save without compromising on quality. We provide a range of trusted formulas with high-quality ingredients and benefits just like the popular name brands. ## Find Your Current Formula Select the Enfamil® product you currently use and we can direct you to our most similar formula. [Enfamil NEUROPRO™ Infant](https://storebrandformula.com/formula-infant-premium) [Enfamil® Infant](https://storebrandformula.com/formula-infant) [Enfamil® Prosobee™ Simply Plant-Based](https://storebrandformula.com/formula-soy) [Enfamil NEUROPRO™ Gentlease®](https://storebrandformula.com/formula-gentle-premium) [Enfamil® Gentlease®](https://storebrandformula.com/formula-gentle) [Nutramigen®](https://storebrandformula.com/formula-hypoallergenic) ✕ ## Find Your Current Formula Select the Similac® product you currently use and we can direct you to our most similar formula. [Similac® 360 Total Care®](https://storebrandformula.com/formula-advantage-premium) [Similac® Advance®](https://storebrandformula.com/formula-advantage) [Similac® Soy Isomil®](https://storebrandformula.com/formula-soy) [Similac® 360 Total Care® Sensitive](https://storebrandformula.com/formula-sensitivity-premium) [Similac Sensitive®](https://storebrandformula.com/formula-sensitivity) [Similac® Alimentum®](https://storebrandformula.com/formula-hypoallergenic) ✕ ## Browse Our Products [Compare to Name Brands](https://storebrandformula.com/formula-finder) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) [![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Infant.png) Infant Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula inspired by breast milk with 2’FL HMO¶ for immune support](https://storebrandformula.com/formula-infant-premium) [![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Gentle.png) Gentle Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Formula designed for fussiness, gas and crying with 2’FL HMO¶ for immune support](https://storebrandformula.com/formula-gentle-premium) [![](https://storebrandformula.com/hubfs/Formulas/Advantage%20Premium/SBF-advantage-premium-600.png) Advantage Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula with multiple HMOs¶ for immune & digestive support](https://storebrandformula.com/formula-advantage-premium) [![](https://storebrandformula.com/hubfs/Formulas/Sensitivity%20Premium/SBF-sensitive-premium-600.png) Sensitivity Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) For fussiness and gas when sensitive to lactose, with multiple HMOs¶ for immune & digestive support](https://storebrandformula.com/formula-sensitivity-premium) [![](https://storebrandformula.com/hubfs/Formulas/Soy/Formula%20-%20Soy.png) Soy ![](https://storebrandformula.com/hubfs/Icons/icon-soy.png) Plant-based protein formula that is easy to digest](https://storebrandformula.com/formula-soy) [![](https://storebrandformula.com/hubfs/Formulas/Hypoallergenic/Formula%20-%20Hypoallergenic.png) Hypoallergenic ![](https://storebrandformula.com/hubfs/Icons/icon-allergy.png) Helps manage colic caused by cow's milk allergy](https://storebrandformula.com/formula-hypoallergenic) [![](https://storebrandformula.com/hubfs/Formulas/Infant/Infant%20Formula.png) Infant ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Gentle nutrition for infants 0-12 months](https://storebrandformula.com/formula-infant) [![](https://storebrandformula.com/hubfs/Formulas/Sensitivity/Sensitivity%20Formula.png) Sensitivity® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness and gas when sensitive to lactose](https://storebrandformula.com/formula-sensitivity) [![](https://storebrandformula.com/hubfs/Formulas/Advantage/Advantage%20Formula.png) Advantage® ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Routine, milk-based formula for complete nutrition](https://storebrandformula.com/formula-advantage) [![](https://storebrandformula.com/hubfs/Formulas/Gentle/Gentle%20Formula.png) Gentle® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness, gas and crying](https://storebrandformula.com/formula-gentle) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png)       ![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Infant.png) Infant Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula inspired by breast milk with 2’FL HMO¶ for immune support ![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Gentle.png) Gentle Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Formula designed for fussiness, gas and crying with 2’FL HMO¶ for immune support ![](https://storebrandformula.com/hubfs/Formulas/Advantage%20Premium/SBF-advantage-premium-600.png) Advantage Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula with multiple HMOs¶ for immune & digestive support ![](https://storebrandformula.com/hubfs/Formulas/Sensitivity%20Premium/SBF-sensitive-premium-600.png) Sensitivity Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) For fussiness and gas when sensitive to lactose, with multiple HMOs¶ for immune & digestive support ![](https://storebrandformula.com/hubfs/Formulas/Soy/Formula%20-%20Soy.png) Soy ![](https://storebrandformula.com/hubfs/Icons/icon-soy.png) Plant-based protein formula that is easy to digest ![](https://storebrandformula.com/hubfs/Formulas/Hypoallergenic/Formula%20-%20Hypoallergenic.png) Hypoallergenic ![](https://storebrandformula.com/hubfs/Icons/icon-allergy.png) Helps manage colic caused by cow's milk allergy ![](https://storebrandformula.com/hubfs/Formulas/Infant/Infant%20Formula.png) Infant ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Gentle nutrition for infants 0-12 months ![](https://storebrandformula.com/hubfs/Formulas/Sensitivity/Sensitivity%20Formula.png) Sensitivity® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness and gas when sensitive to lactose ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Advantage%20Formula.png) Advantage® ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Routine, milk-based formula for complete nutrition ![](https://storebrandformula.com/hubfs/Formulas/Gentle/Gentle%20Formula.png) Gentle® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness, gas and crying ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png)         ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) [![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Infant.png) Infant Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula inspired by breast milk with 2’FL HMO¶ for immune support](https://storebrandformula.com/formula-infant-premium) [![](https://storebrandformula.com/hubfs/Formula%20Tubs/Store%20Brand/Formula%20-%20Gentle.png) Gentle Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Formula designed for fussiness, gas and crying with 2’FL HMO¶ for immune support](https://storebrandformula.com/formula-gentle-premium) [![](https://storebrandformula.com/hubfs/Formulas/Advantage%20Premium/SBF-advantage-premium-600.png) Advantage Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) Routine, milk-based formula with multiple HMOs¶ for immune & digestive support](https://storebrandformula.com/formula-advantage-premium) [![](https://storebrandformula.com/hubfs/Formulas/Sensitivity%20Premium/SBF-sensitive-premium-600.png) Sensitivity Premium™ ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) ![](https://storebrandformula.com/hubfs/Icons/icon-hmos.png) For fussiness and gas when sensitive to lactose, with multiple HMOs¶ for immune & digestive support](https://storebrandformula.com/formula-sensitivity-premium) [![](https://storebrandformula.com/hubfs/Formulas/Soy/Formula%20-%20Soy.png) Soy ![](https://storebrandformula.com/hubfs/Icons/icon-soy.png) Plant-based protein formula that is easy to digest](https://storebrandformula.com/formula-soy) [![](https://storebrandformula.com/hubfs/Formulas/Hypoallergenic/Formula%20-%20Hypoallergenic.png) Hypoallergenic ![](https://storebrandformula.com/hubfs/Icons/icon-allergy.png) Helps manage colic caused by cow's milk allergy](https://storebrandformula.com/formula-hypoallergenic) [![](https://storebrandformula.com/hubfs/Formulas/Infant/Infant%20Formula.png) Infant ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Gentle nutrition for infants 0-12 months](https://storebrandformula.com/formula-infant) [![](https://storebrandformula.com/hubfs/Formulas/Sensitivity/Sensitivity%20Formula.png) Sensitivity® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness and gas when sensitive to lactose](https://storebrandformula.com/formula-sensitivity) [![](https://storebrandformula.com/hubfs/Formulas/Advantage/Advantage%20Formula.png) Advantage® ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) Routine, milk-based formula for complete nutrition](https://storebrandformula.com/formula-advantage) [![](https://storebrandformula.com/hubfs/Formulas/Gentle/Gentle%20Formula.png) Gentle® ![](https://storebrandformula.com/hubfs/Icons/icon-fussiness.png) For fussiness, gas and crying](https://storebrandformula.com/formula-gentle) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png)           ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) ## Find Us At Your Favorite Retailer You can find Store Brand options at most local grocery, drug, and club stores, and online. Look for Store Brand Formula options at these retailers under their store brand name and logo. [Try Our Store Locator](https://storebrandformula.com/store-locator-usa) ![](https://storebrandformula.com/hubfs/Design%20Files/home-formulagroup.png) ![](https://storebrandformula.com/hubfs/parentschoice.png) Walmart ![](https://storebrandformula.com/hubfs/upandup.png) Target ![](https://storebrandformula.com/hubfs/members-mark.png) Sam's Club ![](https://storebrandformula.com/hubfs/comforts.png) Kroger ![](https://storebrandformula.com/hubfs/mamabear.png) Amazon ![](https://storebrandformula.com/hubfs/cvshealth.png) CVS ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/walgreens.png) Walgreens ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/wellsley-farms.png) BJ's ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/heb-baby.png) H-E-B ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/meijer.png) Meijer ![](https://storebrandformula.com/hubfs/parentschoice.png) Walmart ![](https://storebrandformula.com/hubfs/upandup.png) Target ![](https://storebrandformula.com/hubfs/members-mark.png) Sam's Club ![](https://storebrandformula.com/hubfs/comforts.png) Kroger ![](https://storebrandformula.com/hubfs/mamabear.png) Amazon ![](https://storebrandformula.com/hubfs/cvshealth.png) CVS ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/walgreens.png) Walgreens ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/wellsley-farms.png) BJ's ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/heb-baby.png) H-E-B ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/meijer.png) Meijer ![](https://storebrandformula.com/hubfs/parentschoice.png) Walmart ![](https://storebrandformula.com/hubfs/upandup.png) Target ![](https://storebrandformula.com/hubfs/members-mark.png) Sam's Club ![](https://storebrandformula.com/hubfs/comforts.png) Kroger ![](https://storebrandformula.com/hubfs/mamabear.png) Amazon ![](https://storebrandformula.com/hubfs/cvshealth.png) CVS ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/walgreens.png) Walgreens ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/wellsley-farms.png) BJ's ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/heb-baby.png) H-E-B ![](https://storebrandformula.com/hubfs/Retailer%20Logos/Brands%20-%20White/meijer.png) Meijer A winning formula: ## See What Others Are Saying ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) Swapped my baby from Name Brand Formula to this because I couldn’t find her regular formula anywhere and never swapped back. Same good results for the baby for a better price. Parent's Choice Verified Purchaser ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-parentschoice.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) I love having the opportunity to suggest Perrigo Store Brand formula to my patients. They are very happy with the ingredients and affordability. CARRIE J. MS, CCC-SLP, CLC, IFS ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-carrie.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) I tell every patient who isn’t nursing or who needs to supplement to get Store Brand Infant Formula. We personally used Target’s Up & Up brand. It was by far the best tolerated and least expensive. We were really happy with it. Dr. Pinter Flushing, NY ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-drpinter.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) Swapped my baby from Name Brand Formula to this because I couldn’t find her regular formula anywhere and never swapped back. Same good results for the baby for a better price. Parent's Choice Verified Purchaser ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-parentschoice.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) I love having the opportunity to suggest Perrigo Store Brand formula to my patients. They are very happy with the ingredients and affordability. CARRIE J. MS, CCC-SLP, CLC, IFS ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-carrie.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) I tell every patient who isn’t nursing or who needs to supplement to get Store Brand Infant Formula. We personally used Target’s Up & Up brand. It was by far the best tolerated and least expensive. We were really happy with it. Dr. Pinter Flushing, NY ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-drpinter.jpg) ![](https://storebrandformula.com/hubfs/Icons/quote%20mark%20purple.png) Swapped my baby from Name Brand Formula to this because I couldn’t find her regular formula anywhere and never swapped back. Same good results for the baby for a better price. Parent's Choice Verified Purchaser ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/testimonial-parentschoice.jpg) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png)       ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) [See More](https://storebrandformula.com/news) ![](https://storebrandformula.com/hubfs/Assorted%20Images/Site%20Images/High_Resolution_Factory_Worker_Web_Ready.jpg) ![](https://storebrandformula.com/hubfs/Assorted%20Images/Site%20Images/homewhoweare-mobile.jpg) ![](https://storebrandformula.com/hubfs/Icons/Logos/logo-round.png) ## Who We Are Perrigo is the 3rd largest manufacturer of infant formula for the U.S., and the leading supplier of infant formula for the store brand market. We believe all families deserve access to quality affordable, and complete infant nutrition. Rest assured, our formula is nutritionally comparable to leading brands like Similac® and Enfamil®, so your baby gets the best without the hefty price tag. [Learn More](https://storebrandformula.com/frequently-asked-questions#SBF-questions) ## Get Social With Us [Powered by Curator.io](https://curator.io) [Join Our Community](https://www.instagram.com/strbrandformula/) Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formulas are not made by or affiliated with Mead Johnson & Co., or Abbott Laboratories. ![](https://storebrandformula.com/hubfs/Icons/SBF-logo-white.png) [Products](https://storebrandformula.com/formula-finder) [Why Store Brand](https://storebrandformula.com/reasons-to-choose) [Tools & Resources](https://storebrandformula.com/product-comparison) [Where to Find](https://storebrandformula.com/store-locator-usa) [In The News](https://storebrandformula.com/news) Copyright © 2026 Store Brand Formula by Perrigo [Terms of Use](https://storebrandformula.com/terms) | [Privacy Notice](https://storebrandformula.com/privacy) | [Cookie Statement](https://storebrandformula.com/cookies) | [Cookie List](https://storebrandformula.com/cookie-list)