Frequently Asked Questions
HMOs
Store Brand Formula details
Using formula
Feeding concerns
Ingredients
HMOs
Store Brand Formula Details
Using Formula
Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. One clinical study by University of Virginia researchers found that switching from a national brand formula to a store brand is safe and well tolerated by infants1. When you choose a store brand formula, you're choosing to feed your baby a formula that is backed by nutrition science and clinical research. We meet the same FDA standards as the big brands, and have strict safety and quality protocols. You can be confident in choosing Store Brand formulas for your baby.
1, The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
Feeding Concerns
Cow's Milk Allergy (CMA) is one of the most common food allergies during infancy.1 It is the the body creating a negative response to the protein in cow's milk. This allergy can affect up to 3% of babies during the first year of life.1
Cows' milk allergy can cause a wide range of symptoms, including:
- skin reactions- such as an itchy rash or swelling of the lips, face and around the eyes
- digestive problems – such as stomach ache, vomiting, colic, diarrhea or constipation
- hay fever-like symptoms – such as a runny or blocked nose
- eczema that does not improve with treatment.
If you think your baby may have an allergy, meet with your healthcare professional for more information and recommendations.
1. Flom, D., Julie , Sicherer, H., Scott. (2019). Epidemiology of Cow’s Milk Allergy. Nutrients, 5, 1051.https://doi.org/10.3390/nu11051051