--- title: Advantage Baby Formula | Store Brand Formula --- [![](https://storebrandformula.com/hubfs/Icons/logo-long.png)](https://storebrandformula.com/) [![](https://storebrandformula.com/hubfs/Icons/logo-long.png)](https://storebrandformula.com/) [Products](https://storebrandformula.com/formula-finder) [Why Store Brand](https://storebrandformula.com/reasons-to-choose) Where to Find [U.S. Store Locator](https://storebrandformula.com/store-locator-usa) [Available in Canada](https://storebrandformula.com/available-in-canada) Tools & Resources [Product Comparison](https://storebrandformula.com/product-comparison) [What's in Baby Formula](https://storebrandformula.com/whats-in-baby-formula) [Preparing Baby Formula](https://storebrandformula.com/preparing-baby-formula) [FAQs](https://storebrandformula.com/frequently-asked-questions) [Información En Español](https://storebrandformula.com/espanol) [In the News](https://storebrandformula.com/news) [![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-hcp.png)](https://www.perrigopediatrics.com) [![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-searchbutton.png)](https://storebrandformula.com/search) ![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-hcp-on.png) ![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/icon-searchbutton-on.png) ![](https://storebrandformula.com/hubfs/Design%20Files/Background%20Blobs/formula-blob-blue.png) ![](https://storebrandformula.com/hubfs/Icons/Arrows/bluearrow.png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/V78%20Gentle%20Premium%201%20(3).png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/comparechart-advantage.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage%20Premium/Gallery/Untitled-10.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-complete-nutrition.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-claims.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-cpompare.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-ingredients.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-directions.jpg) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Gallery/advantage-map.png) ![](https://storebrandformula.com/hubfs/Icons/Arrows/bluearrow.png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/V78%20Gentle%20Premium%201%20(3).png)                   IN ENGLISH en español ## Advantage® Inspired by breast milk, Advantage Infant Formula provides complete nutrition for babies 0-12 months. This easy-to-digest formula has been specially crafted to support baby’s growth and development with DHA for brain support and Lutein for eye support. Additionally, Advantage Infant Formula contains no palm olein oil, and is Non-GMO§ and contains no artificial growth hormones\*\*\*. ![](https://storebrandformula.com/hubfs/Icons/icon-routine.png) ![](https://storebrandformula.com/hubfs/Icons/icon-kosher.png) ![](https://storebrandformula.com/hubfs/Icons/Round%20Icons/comparable%20icon.png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/National%20Brand/similac-advance.png) compare nutrition now ## Compare Ingredients and Benefits Discover how our store brand formulas stack up against popular name brands, offering comparable high-quality nutrition, all while providing more affordable value for your family. ![](https://storebrandformula.com/hubfs/Design%20Files/Background%20Blobs/Compare%20Blobs/compareblob-blue.png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/V78%20Gentle%20Premium%201%20(3).png) ![](https://storebrandformula.com/hubfs/Assorted%20Images/features-bottle.png) Actual product label varies based on retailer. Store Brand Advantage® Similac® Advance®1 Complete Nutrition Inspired by Breast Milk ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png) Supports Baby’s Brain and Eye Development ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png) No Palm Olein Oil ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png) Non-GMO§ ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png) No artificial growth hormones\*\*\* ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png) Certified Kosher by the Orthodox Union (OU-D) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-dark.png) ![](https://storebrandformula.com/hubfs/Icons/Checkmarks/icon-check-blue-light.png)   ## Compare the Nutrition All infant formulas sold in the U.S., regardless of the brand, are required to meet the same FDA nutritional and quality requirements to support the healthy growth and development of infants. Store brand formulas support growth and development and provide complete nutrition just like the popular name brands. Store Brand **Advantage TM** ![](https://storebrandformula.com/hubfs/Formulas/Advantage/V78%20Gentle%20Premium%201%20(3).png) Name Brand **Similac® Advance®1** ![](https://storebrandformula.com/hubfs/Formulas/Advantage/National%20Brand/similac-advance.png) \-Nutrients/100 cal Protein g 2.07 Protein g 2.07 Fat g 5.6 Fat g 5.60 Carbohydrate g 10.7 Carbohydrate g 10.7 Water g 133 Water g 133 Linoleic Acid g 1,000 Linoleic Acid g 1,000 \-Vitamins Vitamin A IU 300 Vitamin A IU 300 Vitamin D IU 60 Vitamin D IU 60 Vitamin E IU 1.5 Vitamin E IU 1.5 Vitamin K mcg 8 Vitamin K mcg 8 Vitamin B1 mcg 100 Vitamin B1 mcg 100 Vitamin B2 mcg 150 Vitamin B2 mcg 150 Vitamin B6 mcg 60 Vitamin B6 mcg 60 Vitamin B12 mcg 0.25 Vitamin B12 mcg 0.25 Niacin mcg 1,050 Niacin mcg 1,050 Folic Acid mcg 15 Folic Acid mcg 15 Pantothenic Acid mcg 450 Pantothenic Acid mcg 450 Biotin mcg 4.4 Biotin mcg 4.4 Vitamin C mg 9 Vitamin C mg 9 Choline mg 24 Choline mg 24 Inositol mg 24 Inositol mg 24 \-Minerals Calcium mg 78 Calcium mg 78 Phosphorus mcg 42 Phosphorus mcg 42 Magnesium mg 6 Magnesium mg 6 Iron mg 1.8 Iron mg 1.8 Zinc mg 0.75 Zinc mg 0.75 Manganese mcg 5 Manganese mcg 5 Copper mcg 90 Copper mcg 90 Iodine mcg 15 Iodine mcg 15 Selenium mcg 2 Selenium mcg 2 Sodium mg 24 Sodium mg 24 Potassium mg 105 Potassium mg 105 Chloride mg 65 Chloride mg 65 Product nutrient values and ingredients are subject to change. Please see product label for current information. ## Where to Find Store Brand Formula ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) ![](https://storebrandformula.com/hubfs/Formulas/Advantage/Retailers/advantage-walmart.png) Walmart [BUY NOW](https://www.walmart.com/ip/Parent-s-Choice-Advantage-Infant-Formula-Powder-with-Iron-DHA-Lutein-Vit-E-12-4-oz-Canister/1449356986) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) ![](https://storebrandformula.com/hubfs/Icons/purplearrow.png) ![](https://storebrandformula.com/hubfs/Icons/purplearrow.png) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) ![](https://storebrandformula.com/hubfs/Icons/bluearrow.png) ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/square-image1.png) Safe to Switch Every parent's journey is unique, with many parents switching formulas for reasons like tolerance, convenience, and affordability. Our easy to digest formulas can help provide a gentle transition. ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/square-image2.png) Pediatrician Recommended Store brand formulas are recommended by pediatricians for their quality, safety, and affordability, ensuring optimal infant nutrition while easing financial burdens for parents. ![](https://storebrandformula.com/hubfs/Design%20Files/Lifestyle%20Photos/square-image3.png) SNAP Eligible Store brand formulas are SNAP (Supplemental Nutrition Assistance Program) eligible, providing vital support to families in need and ensuring access to quality infant nutrition for all. ### Multiple Store Brand Formulas Recognized by: [![](https://storebrandformula.com/hubfs/Assorted%20Images/Other%20Logos/baby-list.png)](https://www.babylist.com/hello-baby/best-baby-formula) [@theformulamom](https://www.instagram.com/stories/highlights/17862057446188601/) [![](https://storebrandformula.com/hubfs/Assorted%20Images/Other%20Logos/very-well.png)](https://www.verywellfamily.com/best-baby-formulas-4165193) ## Consistently recognized for quality and value! [Learn More](https://storebrandformula.com/news) § Ingredients not genetically engineered. \*\*\* No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows 1 Store Brand Infant Formulas are not manufactured or distributed by the owner of the registered trademark Similac® Advance®. Store Brand Infant Formulas do not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® Advance®. Please see product labels for full disclaimers. ![](https://storebrandformula.com/hubfs/Icons/SBF-logo-white.png) [Products](https://storebrandformula.com/formula-finder) [Why Store Brand](https://storebrandformula.com/reasons-to-choose) [Tools & Resources](https://storebrandformula.com/product-comparison) [Where to Find](https://storebrandformula.com/store-locator-usa) [In The News](https://storebrandformula.com/news) Copyright © 2026 Store Brand Formula by Perrigo [Terms of Use](https://storebrandformula.com/terms) | [Privacy Notice](https://storebrandformula.com/privacy) | [Cookie Statement](https://storebrandformula.com/cookies) | [Cookie List](https://storebrandformula.com/cookie-list)