Reasons to Choose

Our commitment
to quality and affordability means you never have to compromise when it comes to feeding your baby.

Nourishing Infants with Essential Nutrition

As the leading U.S. store brand formula manufacturer, Perrigo believes in giving every child the best start with our store brand formulas. We fully recognize that breastfeeding is recommended by healthcare professionals, but when looking for feeding options, infant formula is the only safe alternative endorsed by the medical community. Our commitment to quality and affordability ensures you never have to compromise when it comes to feeding your baby.

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Trusted Infant Nutrition

Pediatricians rely on our commitment to optimal baby nutrition, and our formulas proudly bear the names of trusted national retailers who hold us to rigorous quality and safety standards.
For over
25 years
our store brand formulas have earned the trust of devoted parents, dedicated caregivers, and esteemed national retailers.
For over
25 years
our store brand formulas have earned the trust of devoted parents, dedicated caregivers, and esteemed national retailers.
2’-FL HMO for Immune Support
DHA for Brain Support
Latest Innovation modeled after breast milk




¶2'-fucosyllactose Human Milk Oligosaccharide. Not from human milk.

*Galacto-oligosaccharides
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Ingredients and Benefits Comparable to National Brands

You can feel confident choosing store brand formulas because they support growth and development and provide complete nutrition and benefits comparable to popular name brands . We don't take shortcuts and use the latest innovations, including those found in breast milk like DHA, ARA, choline, lutein, nucleotides, prebiotics (like GOS*), and 2’-FL HMO.

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Quality You Can Trust

Store brand formulas provide complete nutrition for growing babies and meet FDA regulations for safety, nutrition and quality. In addition, all infant formula sold in the U.S. undergoes testing required by the FDA to ensure the product is safe. Perrigo diligently follows this required testing protocol to provide you with the utmost peace of mind. Your baby's health and happiness are our top priorities. Consistently recognized for quality and value by parenting organizations.

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A Gentle Switch

We understand that every parent's journey is different. Whether you’re looking to switch formulas for a tolerance issue or to save money, you’re not alone. Parents in the U.S. switch formula types 3-4 times on average for tolerance, convenience, affordability and availability.* Parents and caregivers have been making the switch to store brand formula, so you can confidently switch baby formula brands.


75% of families switch formula types*
*IF Category Brand Tracking. August 2023
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Affordable Complete Infant Nutrition

Parenting is full of surprises, and we believe that the cost of formula shouldn't be one of them. That’s why we offer a budget-friendly solution that gets you more feedings of safe infant nutrition with your dollars without compromising on quality. We're here to lighten the load on your wallet so you can focus on what truly matters – nurturing your growing family.

Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formulas are not made by or affiliated with Mead Johnson & Co., or Abbott Laboratories.