Compare Ingredients and Benefits

Discover how our store brand formulas stack up against popular name brands, offering comparable high-quality nutrition, all while providing more affordable value for your family.

Actual product label varies based on retailer.
Store Brand Sensitivity®
Similac
Sensitive®1
For fussiness and gas when sensitive to lactose
Complete Nutrition
Supports Baby’s Brain and Eye Development
No Palm Olein Oil for Stronger Bones
Non-GMO§
No artificial growth hormones***
Certified Kosher by the Orthodox Union (OU-D)
 

Compare the Nutrition

All infant formulas sold in the U.S., regardless of the brand, are required to meet the same FDA nutritional and quality requirements to support the healthy growth and development of infants. Store brand formulas support growth and development and provide complete nutrition just like the popular name brands.

Store Brand
Sensitivity®
Name Brand
Similac Sensitive®1
-Nutrients/100 cal
Protein g
2.1
Protein g
2.1
Fat g
5.4
Fat g
5.4
Carbohydrate g
10.9
Carbohydrate g
10.9
Water g
134
Water g
133
Linoleic Acid g
1,000
Linoleic Acid g
1,000
-Vitamins
Vitamin A IU
300
Vitamin A IU
300
Vitamin D IU
60
Vitamin D IU
60
Vitamin E IU
1.5
Vitamin E IU
1.5
Vitamin K mcg
8
Vitamin K mcg
8
Vitamin B1 mcg
100
Vitamin B1 mcg
100
Vitamin B2 mcg
150
Vitamin B2 mcg
150
Vitamin B6 mcg
60
Vitamin B6 mcg
60
Vitamin B12 mcg
0.25
Vitamin B12 mcg
0.25
Niacin mcg
1,050
Niacin mcg
1,050
Folic Acid mcg
15
Folic Acid mcg
15
Pantothenic Acid mcg
450
Pantothenic Acid mcg
450
Biotin mcg
4.4
Biotin mcg
4.4
Vitamin C mg
9
Vitamin C mg
9
Choline mg
24
Choline mg
24
Inositol mg
24
Inositol mg
24
-Minerals
Calcium mg
84
Calcium mg
84
Phosphorus mcg
56
Phosphorus mcg
56
Magnesium mg
6
Magnesium mg
6
Iron mg
1.8
Iron mg
1.8
Zinc mg
0.75
Zinc mg
0.75
Manganese mcg
5
Manganese mcg
5
Copper mcg
90
Copper mcg
90
Iodine mcg
15
Iodine mcg
15
Selenium mcg
2
Selenium mcg
2
Sodium mg
30
Sodium mg
30
Potassium mg
107
Potassium mg
107
Chloride mg
65
Chloride mg
65

Product nutrient values and ingredients are subject to change. Please see product label for current information.

Where to Find Store Brand Formula



Safe to Switch
Every parent's journey is unique, with many parents switching formulas for reasons like tolerance, convenience, and affordability. Our easy to digest formulas can help provide a gentle transition.
Pediatrician Recommended
Store brand formulas are recommended by pediatricians for their quality, safety, and affordability, ensuring optimal infant nutrition while easing financial burdens for parents.
SNAP Eligible
Store brand formulas are SNAP (Supplemental Nutrition Assistance Program) eligible, providing vital support to families in need and ensuring access to quality infant nutrition for all.

Multiple Store Brand Formulas Recognized by:

Consistently recognized for quality and value!

Learn More

§ Ingredients, ingredients not genetically engineered.

*** No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

1 Store Brand Infant Formulas are not manufactured or distributed by the owner of the registered trademark Similac Sensitive®. Store Brand Infant Formulas do not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac Sensitive®. Please see product labels for full disclaimers.