Complete Comfort™
Compare to the nutrition of Similac Pro-Total Comfort®, Store Brand Complete Comfort Infant Formula powder provides complete nutrition with immune support, for babies with fussiness, gas or crying. It is crafted with special, smaller, proteins that are gentle on delicate tummies.
Compare Ingredients and Benefits
Discover how our store brand formulas stand tall against popular name brands, offering comparable high-quality nutrition, all while providing exceptional value for your family.
Actual product label varies based on retailer.
Store Brand Complete Comfort™
Similac
Pro-Total Comfort®
Easy to Digest Proteins for Delicate Tummies
For Fussiness, Gas, or Crying
2’FL HMO¶ for Immune Support
Brain and Eye Development: DHA & Lutein
No Artificial Growth Hormones*
Non-GMO§
No Palm Olein Oil
Compare the Nutrition
All infant formulas sold in the U.S., regardless of the brand, are required to meet the same FDA nutritional and quality requirements to support the healthy growth and development of infants. Store brand formulas are clinically proven to support growth and development1 and provide complete nutrition just like the popular name brands.
Store Brand
Complete Comfort™
Complete Comfort™
Name Brand
Similac Pro-Total Comfort®
Similac Pro-Total Comfort®
-Nutrients/100 cal
Protein g
2.32
Protein g
2.32
Fat g
5.4
Fat g
5.4
Carbohydrate g
10.8
Carbohydrate g
10.7
Water g
134
Water g
133
Linoleic Acid mg
1,000
Linoleic Acid mg
1,000
-Vitamins
Vitamin A IU
300
Vitamin A IU
300
Vitamin D IU
60
Vitamin D IU
60
Vitamin E IU
1.5
Vitamin E IU
1.5
Vitamin K mcg
8
Vitamin K mcg
8
Vitamin B1 mcg
100
Vitamin B1 mcg
100
Vitamin B2 mcg
150
Vitamin B2 mcg
150
Vitamin B6 mcg
60
Vitamin B6 mcg
60
Vitamin B12 mcg
0.25
Vitamin B12 mcg
0.25
Niacin mcg
1,050
Niacin mcg
1,050
Folic Acid mcg
15
Folic Acid mcg
15
Pantothenic acid mcg
450
Pantothenic acid mcg
450
Biotin mcg
4.4
Biotin mcg
4.4
Vitamin C mg
9
Vitamin C mg
9
Choline mg
24
Choline mg
24
Inositol mg
24
Inositol mg
24
-Minerals
Calcium mg
105
Calcium mg
105
Phosphorus mg
75
Phosphorus mg
75
Magnesium mg
6
Magnesium mg
6
Iron mg
1.8
Iron mg
1.8
Zinc mg
0.75
Zinc mg
0.75
Manganese mcg
5
Manganese mcg
5
Copper mcg
90
Copper mcg
90
Iodine mcg
15
Iodine mcg
15
Selenium mcg
2
Selenium mcg
2
Sodium mg
44
Sodium mg
44
Potassium mg
118
Potassium mg
118
Chloride mg
65
Chloride mg
65
Product nutrient values and ingredients are subject to change. Please see product label for current information.
Safe to Switch
Every parent's journey is unique, with many parents switching formulas for reasons like tolerance, convenience, and affordability. Our easy to digest formulas can help provide a gentle transition.
Pediatrician Recommended
Store brand formulas are recommended by pediatricians for their quality, safety, and affordability, ensuring optimal infant nutrition while easing financial burdens for parents.
SNAP Eligible
Store brand formulas are SNAP (Supplemental Nutrition Assistance Program) eligible, providing vital support to families in need and ensuring access to quality infant nutrition for all.
