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We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

Sometimes We Need A Little Reassurance

Growing up can be both painful and disappointing. And so is finding the right formula for your baby. So here's a parenting tip: don't forfeit your baby's college fund for brand names. Store brand formula meets the same rigorous FDA standards as the big brands and has helped keep millions of babies happy and well-nourished. It's called formula for a reason.

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