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Perrigo purchases Nestlé’s Gateway infant formula plant and acquires the U.S. and Canadian rights to Good Start® infant formula brand. Learn more

Store Brand Formula Launches #ShareYourFormula Sweepstakes

First-ever emoji-based sweepstakes encourages fans to create and share their personal formula for parenting

Georgia, VT — March 13, 2017 – Every parent has a unique "formula" for how to juggle it all: family, work and "me" time. To celebrate the everyday parenting balancing act, Perrigo Nutritionals, the leading manufacturer of store brand infant formula, has launched the #ShareYourFormula Sweepstakes running now through April 24.

The #ShareYourFormula Sweepstakes brings these unique parenting formulas to life by using popular emoji images, giving six lucky winners the chance to bring home $1,000 and a one year supply of store brand infant formula.

To enter, fans can visit and follow the instructions to submit their unique parenting formula by using the store brand formula emoji keyboard. "This unique campaign celebrates the endless ways parents express and share the joys of parenthood by showcasing how every parent's 'formula for success' is different – as it should be," said Sandra Gordon, author of Consumer Reports Best Baby Products and the blog, "Ironically, even though every parent's 'formula for success' may be different, all infant formulas are required to meet the same FDA standards."

Many parents are unaware that all infant formulas marketed in the United States, both nationally advertised formula brands and store brand formulas sold at leading retailers, must meet the same federal nutrient requirements. The U.S. Food and Drug Administration (FDA) monitors all infant formula products and requires infant formula manufacturers to test product composition during production and shelf-life, to keep records on production, testing, and distribution of each batch of infant formula, and to use good manufacturing practices and quality control procedures. In addition, FDA conducts yearly inspection of all facilities that manufacture infant formula to collect and analyze samples of infant formula.

"When it comes to selecting an infant formula, buying an expensive, nationally advertised brand does not make sense when there are budget-friendly options that meet the same federal quality and nutrient requirements," added Gordon. "According to federal regulations and the guidance of healthcare professional groups such as the American Academy of Pediatrics (AAP), infant formula must be formulated so that it can provide a baby with a sole source of nutrition."

Perrigo Nutritionals is the largest supplier of store brand infant formula in the world and one of only a few companies recognized by FDA for meeting FDA requirements for safety, nutrition, and quality. By switching to store brand formula, which costs up to half the price of advertised brands, parents can save up to $600 per year without compromising quality.*

For official contest rules and to enter, visit

About Store Brand Formula

Store brand infant formula is manufactured in FDA-inspected, ISO 9001:2015-certified facilities in Ohio and Vermont, U.S.A. Dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. Store brand infant formula manufacturing facilities are fully compliant with the Safe Quality Food (SQF) Program. SQF certifies a supplier's food safety and quality management system complies with international and domestic food safety regulations. Learn more on the Internet (

*Total savings with Store Brand Infant Formula calculations based on a price per fl. oz. comparison of store brand infant formulas and their comparable national brands. Retail prices are from a February 2016 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

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