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Store Brand Infant Formula Receives Highest Marks in Viewpoints Analysis of Baby Formula Reviews

Gordonsville, VA, October 3, 2012 – A recent analysis of consumer baby formula reviews by, a leading consumer reviews and product rankings website, has found that Store Brand Infant Formula is ranked the highest by parents versus more expensive national brands.

Viewpoints conducted the analysis using proprietary methodology that weights reviews based on positive and negative score data. Viewpoints compared the overall sentiment of consumer reviews of national brand formulas compared to those of store brand baby formulas. The analysis revealed that Store Brand Formula such as Target's Up & Up® Infant Formula and Walmart's Parent's Choice® Infant Formula received top marks.

"Our analysis is another example of the helpful information our users provide consumers every day," said Viewpoints General Manager Denise Chudy. "In this case, we looked at nearly 5,000 consumer reviews of baby formula and it was quite clear that our community favors the store brands for ease of digestion and convenience of preparation."

Store Brand Formula meets or exceeds Food and Drug Administration infant formula standards and recommendations of the American Academy of Pediatrics (AAP).

"It comes as no surprise that consumers have overwhelmingly positive feelings about store brand baby formula," said Sandra Gordon, national baby products expert and author of the newly released Save a Bundle: 50+ Ways to Save Big on Baby Gear. "These retailer-brand formulas offer high quality, affordable nutrition and meet the same safety and quality standards as the big brands, yet cost up to 50 percent* less."

Store Brand Formula is manufactured in the United States in ISO 9001:2015-certified facilities. The factory in Vermont that manufactures Store Brand Formula has been manufacturing powder infant formula products for more than 25 years. For more information, baby formula coupons, and free formula sweepstakes opportunities, visit

The website features 500,000+ unfiltered, authentic end-user reviews and generates an exclusive ranking of products to help consumers find the best value. Both reviews and rankings are available free of charge and without registration.

* Retail prices are from an October 2017 retail price survey of national retail stores. Actual prices and savings may vary by store and location.

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