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Perrigo purchases Nestlé’s Gateway infant formula plant and acquires the U.S. and Canadian rights to Good Start® infant formula brand. Learn more

Store Brand Sensitivity® Infant Formula

Store Brand Sensitivity Infant Formula with milk proteins contains 99 percent less lactose than standard milk-based formulas. It is specially designed with reduced lactose for babies with fussiness and gas who may be sensitive to lactose. Like Similac PRO-SENSITIVE®*, Store Brand Advantage offers complete nutrition, is a Non-GMO formula¥ and doesn't contain artificial growth hormones. Our powder infant formulas are produced in FDA-inspected facilities in Vermont and Ohio, USA. Dairy ingredients are sourced from the United States, Europe, Canada and New Zealand.

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Features and Benefits of Store Brand Sensitivity Formula
  • Milk-Based, Low-Lactose Formula with Iron
  • For Fussiness and Gas When Sensitive to Lactose
  • 2'-FL HMO Prebiotic to Support Immunity
  • DHA, Lutein & Vitamin E to Support Growth
  • Complete Nutrition for Baby's First Year
  • Compare to the Nutrition of Similac® PRO-SENSITIVE®*
  • Non-GMO** Ingredients Not Genetically Engineered
  • No Artificial Growth Hormones
  • Brain—Eye—Growth
  • Formula Scoop

    Why Choose a Low-Lactose Formula for Conceivable Lactose Sensitivity?

    Some babies can handle lactose, a sugar found in milk, without a problem. Others may have difficulty digesting foods with high amounts of lactose. Frequent spit ups, diarrhea, gas, and/or bloating are common signs of lactose sensitivity.

    The American Academy of Pediatrics (AAP) recommends offering your baby or child foods that are lactose free or lactose reduced if he or she shows signs of lactose intolerance or sensitivity. More information can be found on

    Low-Lactose Sensitivity Baby Formula for Fussiness and Gas

    Store Brand Sensitivity Infant Formula with milk proteins contains 99 percent less lactose than standard milk based formulas. Our Sensitivity formula gives parents and their babies an alternative with many of the same essential ingredients found in formulas that contain 100 percent lactose.

    Pediatricians typically recommend cow's milk as a preferred protein source for growing babies. Consult your baby's physician first before considering a soy formula; a milk formula offering reduced amounts of lactose may be suitable for your little one instead.

    Compare Brands

    Compare Store Brand Sensitivity to the name brand Similac PRO-SENSITIVE infant formula. You will notice that our formula is nutritionally comparable and both formulas are intended for babies with fussiness and gas who may be sensitive to lactose.

    Store Brand

    Store Brand Sensitivity Formula



    Similac PRO-SENSITIVE Formula


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    Nutrients/100 Cal
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    Fat g
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    Linoleic Acid g
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    Savvy moms know that store brands make sense nutritionally—and financially. When it comes to choosing baby formula, buying a store's brand versus the comparable national brand is a smart decision. The nutrition is there, thanks to strict FDA regulations, and so is the savings. In fact, store brand infant formulas can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.




    Size: 22.5 oz

    Average price: $15.74

    Cost per day: $2.56


    Similac® Sensitive

    Size: 22.5 oz

    Average price: $29.42

    Cost per day: $4.50

    Your Savings Results

    By switching to store brand formula, you can save:

    Sensitivity Formula

    $931.02 per year

    That is:

    $77.59 per month

    $17.90 per week

    $2.56 per day

    Sensitivity has Human Milk Oligosaccharide Prebiotic

    Store Brand Sensitivity has human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.

    • HMOs are oligosaccharides§ commonly found in breast milk.
    • The most abundant HMO is known as 2' -fucosyllactose, or 2' -FL.

    The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. This prebiotic is also found in Similac PRO-SENSITIVE. We added 2' -FL HMO to Sensitivity so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.


    Store Brand Sensitivity features a blend of nutrients found naturally in breast milk for brain and eye development: DHA, Lutein and Vitamin E.

    • DHA is an omega-3 fatty acid that supports mental and visual development.
    • Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye.
    • Vitamin E is a nutrient that plays a role in healthy cellular development.

    Our Sensitivity formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.

    Store Brand Formula is Recommended by Pediatricians and Clinically Studied

    Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. They're also clinically proven to support growth and development****. One clinical study by University of Virginia researchers found that switching from a store brand formula to and advertised brand is safe and well tolerated by infants*****.

    Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

    When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical study. We meet the same FDA standards—and save you money on infant feeding.

    †99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information.

    ¥Ingredients not genetically engineered.

    ‡No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

    *Similac PRO-SENSITIVE® is a trademark of Abbott Laboratories. Store Brand Sensitivity® Infant Formula is NOT made by or affiliated with Abbott Laboratories.

    §Not from human milk.

    *** Calculations based on June 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

    ****Studied before the addition of prebiotics.

    *****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.

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