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Store Brand Sensitivity Premium Infant Formula

With 99% less lactose than our standard milk-based formula, and enhanced with two Human Milk Oligosaccharide (HMO)* prebiotics, Sensitivity Premium provides complete nutrition for lactose-sensitive babies aged 0-12 months. Compare this formula to the nutrition of Similac Pro-Sensitive® Infant Formula.** HMOs are immune supporting prebiotics commonly found in breast milk, and both of the HMOs in this baby formula, LNnT and 2’-FL, support immune system and digestive health by aiding the growth of beneficial bacteria in baby's digestive tract. DHA, Lutein and Vitamin E are included for brain and eye development. To help promote calcium absorption for strong bones, this formula does not contain palm olein oil. This baby formula is Non-GMO^, has no artificial growth hormones^^, and is Certified Kosher by the Orthodox Union (OU-D).

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Features and Benefits of Store Brand Sensitivity Premium Formula

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Why Choose a Low-Lactose Formula for Conceivable Lactose Sensitivity?

Some babies can handle lactose, a sugar found in milk, without a problem. Others may have difficulty digesting foods with high amounts of lactose. Frequent spit ups, diarrhea, gas, and/or bloating are common signs of lactose sensitivity.

The American Academy of Pediatrics (AAP) recommends offering your baby or child foods that are lactose free or lactose reduced if he or she shows signs of lactose intolerance or sensitivity. More information can be found on

Low-Lactose Sensitivity Baby Formula for Fussiness and Gas

Store Brand Sensitivity Premium with milk proteins contains 99 percent less lactose than standard milk based formulas. Our Sensitivity Premium formula gives parents and their babies an alternative with many of the same essential ingredients found in formulas that contain 100 percent lactose.

Pediatricians typically recommend cow's milk as a preferred protein source for growing babies. Consult your baby's physician first before considering a soy formula; a milk formula offering reduced amounts of lactose may be suitable for your little one instead.

Compare Brands

Compare Store Brand Sensitivity to the name brand Similac PRO-SENSITIVE infant formula. You will notice that our formula is nutritionally comparable and both formulas are intended for babies with fussiness and gas who may be sensitive to lactose.

Store Brand
Sensitivity Premium

Store Brand Sensitivity Formula


Similac PRO-SENSITIVE Formula
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Nutrients/100 Cal
Protein g
Fat g
Carbohydrate g
Water g
Linoleic Acid g
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Our Infant Formula has 2 Human Milk Oligosaccharide Prebiotics

Store Brand Sensitivity Premium has two human milk oligosaccharide prebiotics that help establish beneficial bacteria for immune support.

  • HMOs are prebiotics commonly found in breast milk.
  • The HMOs in this formula are 2'-fucosyllactose, or 2'-FL and Lacto-N-neotetraose or LNnT.

The oligosaccharide 2'-FL HMO is found naturally and is abundant in most mothers' breast milk. We added HMOs to Sensitivity Premium to help nourish your baby's immune system. 2’-FL prebiotic is also found in Similac PRO-SENSITIVE®.

Store Brand Sensitivity Premium: Brain—Eye—Growth

Store Brand Sensitivity Premium features a blend of nutrients found naturally in breast milk for brain and eye development: DHA, Lutein and Vitamin E. Our Store Brand Sensitivity Premium formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.

Clinically Studied, Safe Infant Formula

Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. One clinical study by University of Virginia researchers found that switching from a national brand formula to a store brand is safe and well tolerated by infants****. They're also clinically proven to support growth and development*****.

Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical research. We meet the same FDA standards—and save you money on infant feeding.

*not from human milk.
**This product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Sensitive®. Sensitivity Premium Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive®. Please see product labels for full disclaimers.
^ingredients not genetically engineered
^^No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
*****Studied before the addition of HMOs and lutein.
99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information.
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