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Store Brand Infant PremiumTM Formula

Inspired by breast milk, and crafted to support your baby's growth and development, Infant Premium Infant Formula provides complete nutrition during baby's important first year. Compare this formula to the nutrition of Enfamil NEUROPRO Infant Formula1. This easy to digest, immune-supporting formula contains Immune Blend 6 with 2’-FL HMO2, DHA and ARA, Vitamin C, Vitamin E, Selenium and Zinc. HMOs are immune supporting prebiotics commonly found in breast milk and aid the growth of beneficial bacteria in baby's digestive tract for infant immune support and digestive health. This formula also contains expert recommended DHA for brain support and naturally occurring MFGM components3. Infant Premium formula is Non-GMO4, has no artificial colors, flavors, or growth hormones5, and is Certified Kosher by the Orthodox Union (OU-D).

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Features and Benefits of Store Brand Infant Premium Formula

Store Brand Infant Premium Compare & Save Chart

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Take a close look at the labels below and see for yourself. Store Brand Infant Premium is nutritionally comparable to Enfamil® NEUROPRO Infant formula, and both are designed for healthy, routine nutrition in baby’s first year.

Store Brand
Infant PremiumTM

Store Brand Infant Premium Formula

NEUROPRO Infant Formula1

Enfamil NEUROPRO Infant Formula
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Protein g
Fat g
Carbohydrate g
Water g
Linoleic Acid mg
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Formula Scoop

Breast milk contains all the nutrients, vitamins and minerals your baby needs for those first 12 months. Baby formula is the only safe alternative to breast milk. This is a fact; healthcare professionals and the American Academy of Pediatrics (AAP) agree.

Here's another fact: all infant formulas sold in the United States are required to meet the same FDA standards for safety and quality. This means store brand formula and the name brands are held to the same standards.

Expert Recommended DHA

Experts recommend DHA at a level of 0.32% of total fatty acids in Infant Formula6. Store Brand Infant Premium formula is designed to meet this recommended level. This nutrient supports your baby’s growing and developing brain.

Immune Blend 6 to Support Baby’s Immune System

Store Brand Infant Premium Formula contains our Immune Blend 6 – a blend of 6 different components that collectively support a baby’s immune system. These components are:

  • 2’-FL HMO
  • DHA & ARA
  • Vitamin C
  • Vitamin E
  • Selenium
  • Zinc

Clinically Studied, Safe Infant Formula

Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. One clinical study by University of Virginia researchers found that switching from a national brand formula to a store brand is safe and well tolerated by infants7. They're also clinically proven to support growth and development8.

Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

When you choose a store brand formula, you're choosing to feed your baby a formula that is backed by nutrition science and clinical research. We meet the same FDA standards as the big brands—and save you money on infant feeding.

1This product is not manufactured or distributed by the owner of the registered trademark Enfamil NeuroPro Infant Formula. Please see product labels for full disclaimers.
2Human Milk Oligosaccharide. Not from human milk.
3Naturally occurring MFGM components from Whey Protein Concentrate. Milk fat globule membrane composed of proteins and fats.
4ingredients not genetically engineered
5No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
6World Health Organization. Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.
7The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
8Studied before the addition of lutein and HMOs.
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