Features and Benefits of Store Brand Infant Formula
Compare to the Nutrition of Enfamil Premium
Closer to Breast Milk**
Non-GMO¥ (Ingredients not genetically engineered)
Triple Care – Brain, Growth, Immunity
DHA and Dual Prebiotics
Gluten-Free Infant Formula
Certified Kosher by the Orthodox Union – (U)D
Birth to 12 Months
Compare Brands
Take a close look at the labels below and see for yourself. Store Brand Infant is nutritionally comparable to Enfamil Premium. You will notice the amounts of each vitamin and mineral are identical when you compare formulas.
Store Brand
Infant
$16.12
Enfamil™
Infant*
$27.97
Pantothenic Acid mcg
500
500
Savings
Savvy moms know that store brands make sense. When it comes to infant formula, buying a store's brand versus the comparable national brand makes sense. In fact, store brand infant formulas can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.
STORE BRAND
Infant
Size: 22.2 oz
Average price: $16.12
Cost per day: $2.60
NATIONAL BRAND
Enfamil® Infant
Size: 21.1 oz
Average price: $27.97
Cost per day: $4.82
Your Savings Results
By switching to store brand formula, you can save:
$947.58 per year
That is:
$78.96 per month
$18.22 per week
$2.60 per day
Triple Care – Brain, Growth, Immunity
Our formulas contain the latest advancements in infant nutrition—including nutrients that are found in breast milk. Store Brand Infant formula features DHA, a fatty acid for brain and eye development. This formula also contains choline, which supports brain and eye development.
Research suggests inositol—a carbohydrate in breast milk—may play a role in brain development. Inositol is also plentiful in colostrum—the initial breast milk produced during pregnancy—and mature breast milk.
Store brand Infant contains prebiotics for immune support and digestive health, as well as antioxidant vitamins and minerals: Vitamin A, C, E, and Zinc for immune support.
Clinically Studied, Safe Infant Formula
Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. They're also clinically proven to support growth and development****. One clinical study by University of Virginia researchers found that switching from a store brand formula to Enfamil is safe and well tolerated by infants*****.
Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.
When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical study. We meet the same FDA standards—and save you money on infant feeding.