Features and Benefits of Store Brand Hypoallergenic Formula
Helps calm colic due to cow's milk allergy2
Clinically studied to manage cow's milk allergy3
Nutritionally complete
Expert-recommended DHA for brain support4
Probiotic to help support digestive health
Non-GMO (ingredients not genetically engineered)5
No artificial growth hormones6
Certified Kosher by the Orthodox Union – (U)D
Lactose-Free Formula
Our hypoallergenic baby formula also contains DHA for brain support and probiotic to help support digestive health. Store Brand Hypoallergenic is a Non-GMO5 formula (ingredients not genetically engineered) that is gluten free. Plus, this infant formula is not made with artificial growth hormones.6
Clinically Studied for Cow's Milk Allergy
For the first time in more than 80 years, parents now have a nutritionally comparable alternative to brand-name hypoallergenic formula. After years of clinical study and millions of dollars of investment,7 moms and dads now have access to a hypoallergenic formula that is more affordable.
Store Brand Hypoallergenic formula is a smart alternative to Nutramigen and Similac Alimentum. Available at your favorite stores as store brands across the nation, Store Brand Hypoallergenic Infant Formula costs less, allowing families to save at least 22% or $75 in savings per month compared to leading name brands.8