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We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

Store Brand Hypoallergenic Infant Formula

Store Brand Hypoallergenic infant formula offers complete milk-based nutrition for babies 0-12 months. Comparable to the nutrition of Nutramigen® and Similac® Alimentum® 1 name-brand hypoallergenic formulas, Store Brand Hypoallergenic formula is clinically studied for cow's milk allergy (CMA) and helps manage colic caused by cow's milk allergy.

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Features and Benefits of Store Brand Hypoallergenic Formula
  • Helps calm colic due to cow's milk allergy2
  • Clinically studied to manage cow's milk allergy3
  • Nutritionally complete
  • Expert-recommended DHA for brain support4
  • Probiotic to help support digestive health
  • Non-GMO (ingredients not genetically engineered)5
  • No artificial growth hormones6
  • Certified Kosher by the Orthodox Union – (U)D
  • Lactose-Free Formula
  • Formula Scoop

    Compare to the Nutrition of Nutramigen and Similac Alimentum

    Like the name brands Nutramigen and Similac Alimentum, Store Brand Hypoallergenic formula contains broken down (hydrolyzed) cow's milk proteins. This helps prevent your baby's immune system from reacting negatively to cow's milk protein and decreases the likelihood of CMA in most infants.

    Learn more about CMA in infants Read an article by a pediatrician on infant allergies and food intolerance (sensitivity)

    Our hypoallergenic baby formula also contains DHA for brain support and probiotic to help support digestive health. Store Brand Hypoallergenic is a Non-GMO5 formula (ingredients not genetically engineered) that is gluten free. Plus, this infant formula is not made with artificial growth hormones.6

    Clinically Studied for Cow's Milk Allergy

    For the first time in more than 80 years, parents now have a nutritionally comparable alternative to brand-name hypoallergenic formula. After years of clinical study and millions of dollars of investment,7 moms and dads now have access to a hypoallergenic formula that is more affordable.

    Store Brand Hypoallergenic formula is a smart alternative to Nutramigen and Similac Alimentum. Available at your favorite stores as store brands across the nation, Store Brand Hypoallergenic Infant Formula costs less, allowing families to save at least 22% or $75 in savings per month compared to leading name brands.8

    Store Brand
    12.6 oz.

    Store Brand Hypoallergenic Formula


    12.6 oz.



    12.1 oz.

    Similac Alimentum


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    Nutrients/100 Cal
    Protein g
    Fat g
    Carbohydrate g
    Water g
    Linoleic Acid mg
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    If you're looking for discount baby formula, rest easy knowing that quality, safety, and nutrition are never factored into the savings equation. Parents pay less for store brand formulas for several reasons:

    • Store brand infant formula is not heavily advertised or marketed.
    • The makers of store brand formulas do not offer baby formula samples in hospital sampling programs.
    • All infant formulas sold in the United States meet the same exact FDA guidelines and nutritional requirements.



    Size: 12.6 oz

    Average price: $20.99

    Cost per day: $5.71


    Enfamil Nutramigen®

    Size: 12.6 oz

    Average price: $30.55

    Cost per day: $8.31

    Your Savings Results

    By switching to store brand formula, you can save:

    Infant Formula

    $949.66 per year

    That is:

    $79.14 per month

    $18.21 per week

    $2.60 per day

    1Similac® and Alimentum® are registered trademarks of Abbott Laboratories. Nutramigen® is a registered trademark of Mead Johnson & Co. Store Brand Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co.

    Store Brand Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Alimentum®. Values are based on label claims as of January 2019 and are subject to change.

    2Related to cow's milk allergy

    3Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.

    4World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.

    5The product may contain trace levels of genetically engineered material, such as from process sources and manufacturing environments. More information can be found at

    6No significant difference has been shown between milk derived from RBST-treated and Non-RB-Treated cows.

    7Barber C, Prieto PA, Wallingford JC (2018) A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 8: 736. doi: 10.4172/2155-9600.1000736

    8Calculations based cost per pound with average weekly usage of 1.5 pounds of powder the first year using Perrigo’s MSRP for a 12.6oz container of Store Brand Hypoallergenic Infant Formula compared to pricing for Nutramigen® 12.6oz container based on March 2021 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.

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