Features and Benefits of Store Brand Gentle® Formula
Compare to the Nutrition of Enfamil Gentlease*
Partially Hydrolyzed Whey Protein
Easy-to-Digest Formula for Fussiness, Gas and Crying
Closer to Breast Milk** and Gluten Free
Non-GMO¥ (Ingredients not genetically engineered)
Triple Care – Brain, Growth, Immunity
DHA, Vitamins and Minerals
Certified Kosher by the Orthodox Union – (U)D
Birth to 12 Months
Compare Formula Brands
Store Brand Gentle is nutritionally comparable to Enfamil Gentlease. All infant formulas sold in the United States are required to meet the same FDA standards for safety and quality. This means Store Brand Gentle and the name brand are held to the same standards.
Store Brand
GENTLE®
$15.45
Enfamil™
Gentlease®
$27.88
Pantothenic Acid mcg
500
500
Savings
Savvy moms know that store brands make sense. When it comes to infant formula, buying a store's brand versus the comparable national brand makes sense. In fact, store brands like Store Brand Gentle Infant Formula can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.
STORE BRAND
Gentlease®
Size: 21.5 oz
Average price: $15.45
Cost per day: $2.59
NATIONAL BRAND
Enfamil® Gentlease
Size: 20.9 oz
Average price: $27.88
Cost per day: $4.80
Your Savings Results
By switching to store brand formula, you can save:
$943.35 per year
That is:
$78.61 per month
$18.14 per week
$2.59 per day
Triple Care – Brain, Growth, Immunity
Store Brand Gentle contains the latest advancements in infant nutrition. These include nutrients that are found naturally in breast milk. Store Brand Gentle features DHA, a fatty acid for brain and eye development. Our Gentle baby formula also contains choline, which supports brain and eye development.
Inositol is a carbohydrate found in breast milk. Research suggests it may play a role in brain development. Inositol is plentiful in colostrum, which is the initial breast milk produced during pregnancy. It is also abundant in mature breast milk.
Store Brand Gentle infant formula contains prebiotics for immune support and digestive health. This Non-GMO formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.
Clinically Studied, Safe Infant Formula
Store brand infant formulas are well-tolerated by babies and clinically proven to support growth and development. One clinical study by University of Virginia researchers found that switching from a store brand formula to Enfamil is safe and well tolerated by infants****.
- There was no increase in spit up, burping, gas, crying or irritability when babies were switched from a name brand to a store brand formula****.
- There was no difference in tolerance whether the switch was gradual or immediate****.
- Store brand formulas are clinically proven to support growth and development****
Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.
FDA heavily regulates infant formula—that's why it's considered "formula" and not "food" for babies. In the past decade alone, more than 5 million babies have been fed store brand infant formula. It's a formula for success. The FDA sets the recipe. And we don't veer from it. Ever.