Features and Benefits of Store Brand Advantage® Formula
Compare to the Nutrition of Similac PRO-ADVANCE
Complete Nutrition for Your Baby's First Year
Non-GMO¥ (Ingredients not genetically engineered)
No Artificial Growth Hormones‡
2'FL HMO§—A Prebiotic Commonly Found in Breast Milk
2'-FL HMO for Immune Support
Brain—Eye—Growth
DHA, Lutein, Vitamin E
Gluten-Free Infant Formula
Certified Kosher by the Orthodox Union – (U)D
Compare Brands
Compare Store Brand Advantage to the name brand Similac PRO-ADVANCE infant formula. You will notice that our formula is nutritionally comparable and the amounts of each vitamin and mineral is identical.
Store Brand
Advantage®
$15.53
Similac
PRO-ADVANCE®
$30.48
Vitamin B12, mcg
0.26
0.26
Pantothenic Acid mcg
470
470
Savings
Savvy moms know that store brands make sense nutritionally—and financially. When it comes to choosing baby formula, buying a store's brand versus the comparable national brand is a smart decision. The nutrition is there, thanks to strict FDA regulations, and so is the savings. In fact, store brand infant formulas can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.
STORE BRAND
Advantage®
Size: 23.2 oz
Average price: $15.53
Cost per day: $2.39
NATIONAL BRAND
Similac® Advance®
Size: 23.2 oz
Average price: $30.48
Cost per day: $4.45
Your Savings Results
By switching to store brand formula, you can save:
$869.68 per year
That is:
$72.47 per month
$16.72 per week
$2.39 per day
Our Infant Formula has Human Milk Oligosaccharide Prebiotic
Store Brand Advantage has human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.
- HMOs are oligosaccharides§ commonly found in breast milk.
- The most abundant HMO is known as 2' -fucosyllactose, or 2' -FL.
The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. This prebiotic is also found in Similac PRO-ADVANCE. We added 2' -FL HMO to Advantage so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.
Store Brand Advantage: Brain—Eye—Growth
Store Brand Advantage features a blend of nutrients found naturally in breast milk for brain and eye development: DHA, Lutein and Vitamin E.
- DHA is an omega-3 fatty acid that supports mental and visual development.
- Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye.
- Vitamin E is a nutrient that plays a role in healthy cellular development.
Our Store Brand Advantage formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.
Clinically Studied, Safe Infant Formula
Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. They're also clinically proven to support growth and development****. One clinical study by University of Virginia researchers found that switching from a store brand formula to and advertised brand is safe and well tolerated by infants*****.
Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.
When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical study. We meet the same FDA standards—and save you money on infant feeding.