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Store Brand Advantage Premium Infant Formula

Crafted to be our closest formula to breast milk, and enhanced with two Human Milk Oligosaccharide (HMO)* prebiotics, Advantage Premium Infant Formula Milk-Based Powder with Iron provides complete nutrition for babies 0-12 months. Compare this formula to the nutrition of Similac Pro-Advance® Infant Formula.** HMOs are immune supporting prebiotics commonly found in breast milk, and both of the HMOs in this baby formula, LNnT and 2’-FL, support immune system and digestive health by aiding the growth of beneficial bacteria in baby's digestive tract. DHA, Lutein and Vitamin E are included for brain and eye development. To help promote calcium absorption for strong bones, this formula does not contain palm olein oil. This baby formula is Non-GMO^, has no artificial growth hormones^^, and is Certified Kosher by the Orthodox Union (OU-D).

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Features and Benefits of Store Brand Advantage Premium Formula

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Breast milk contains all the nutrients, vitamins and minerals your baby needs for those first 12 months. Baby formula is the only safe alternative to breast milk. This is a fact; healthcare professionals and the American Academy of Pediatrics (AAP) agree.

Here's another fact: all infant formulas sold in the United States are required to meet the same FDA standards for safety and quality. This means store brand formula and the name brands are held to the same standards.

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Compare Store Brand Advantage to the name brand Similac PRO-ADVANCE infant formula. You will notice that our formula is nutritionally comparable and the amounts of each vitamin and mineral is identical.

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Advantage Premium

Store Brand Advantage Formula


Similac PRO-ADVANCE Formula
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Our Infant Formula has 2 Human Milk Oligosaccharide Prebiotics

Store Brand Advantage Premium has two human milk oligosaccharide prebiotics that help establish beneficial bacteria for immune support.

  • HMOs are prebiotics commonly found in breast milk.
  • The HMOs in this formula are 2' -fucosyllactose, or 2' -FL and Lacto-N-neotetraose or LNnT.

The oligosaccharide 2' -FL HMO is found naturally and is abundant in most mothers' breast milk. We added HMOs to Advantage Premium to help nourish your baby's immune system. 2’-FL prebiotic is also found in Similac PRO-ADVANCE®.

Store Brand Advantage Premium: Brain—Eye—Growth

Store Brand Advantage Premium features a blend of nutrients found naturally in breast milk for brain and eye development: DHA, Lutein and Vitamin E. Our Store Brand Advantage Premium formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.

Clinically Studied, Safe Infant Formula

Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. One clinical study by University of Virginia researchers found that switching from a national brand formula to a store brand is safe and well tolerated by infants****. They're also clinically proven to support growth and development*****.

Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical research. We meet the same FDA standards—and save you money on infant feeding.

*not from human milk.
**This product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Advance®. Advantage Premium Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Advance®. Please see product labels for full disclaimers.
^ingredients not genetically engineered
^^No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
*****Studied before the addition of HMOs, prebiotics, and lutein.
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