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Our Baby Formula Experts

The store brand formula team has worked with a number of experts over the past years. From pediatricians to money-saving moms, each specialist brings their knowledge and endorsement in their respective fields.

Meet our panel of experts:

Frank Greer, MD
Human Nutrition
Photo of Frank Greer.

Dr. Frank Greer is a neonatologist in Madison, Wisconsin and is affiliated with multiple hospitals in the area, including Meriter Hospital and University of Wisconsin Hospital and Clinics. He received his medical degree from Perelman School of Medicine at the University of Pennsylvania and has been in practice for 42 years. He is one of 9 doctors at Meriter Hospital and one of 6 at University of Wisconsin Hospital and Clinics who specialize in Neonatal-Perinatal Medicine.

Education & Medical Training

  • University Hospital/University of Cincinnati College of Medicine Residency, Pediatrics, 1972–1974
  • Cincinnati Children's Hospital Medical Center Residency, Pediatrics, 1974–1975
  • Cincinnati Children's Hospital Medical Center Fellowship, Neonatal-Perinatal Medicine, 1978–1980
  • Perelman School of Medicine at the University of Pennsylvania Class of 1972

Certifications & Licensure

  • American Board of Pediatrics Certified in Pediatrics
  • American Board of Pediatrics Certified in Neonatal-Perinatal Medicine
  • WI State Medical License Active through 2015
Jenifer R. Lightdale, MD, MPH
Pediatric Gastroenterology and Nutrition
Photo of Jenifer R. Lightdale.

Dr. Jenifer Lightdale's specialty is pediatric gastroenterology. After completing medical school at Mount Sinai School of Medicine, Dr. Lightdale performed her residency at a hospital affiliated with the University of California, San Francisco (UCSF). Her hospital/clinic affiliations include Boston Children's Hospital, UMass Memorial Medical Center, and Children's Hospital Boston.

  • Attending Physician Director, Patient Safety and Quality, Division of GI/Nutrition
  • Assistant Professor of Pediatrics
  • Division Chief, Pediatric Gastroenterology and Nutrition; Chief Quality Officer, Children's Medical Center, UMass Memorial Medical Center
  • Professor of Pediatrics, University of Massachusetts Medical School
Jeannette Gonzalez Simon, MD
Pediatric Gastroenterology and Nutrition
Photo of Jeannette Gonzalez Simon.

Dr. Jeannette Gonzalez Simon specializes in pediatric gastroenterology. She graduated from the University of Medicine and Dentistry of New Jersey (UMDNJ) School of Osteopathic Medicine in 2004. Her certifications include

  • American Osteopathic Association
  • American Osteopathic Board of Pediatrics

Dr. Gonzalez Simon worked in Staten Island, New York, and is affiliated with Richmond University Medical Center. She speaks English and Spanish, and is a contributing author to Mommy MD publications, including The Mommy MD Guide to Your Baby’s First Year.

Joel R. Rosh, MD, FAAP, FACG, AGAF
Director of Pediatric Nutrition, Professor of Pediatrics
Photo of Joel R. Rosh.

Dr. Rosh graduated with honors from Brown University and received his medical degree from Albert Einstein College of Medicine in Bronx, New York. He completed his internship and residency at the Children’s Hospital of New York – Columbia Presbyterian Medical Center and his fellowship in Pediatric Gastroenterology at Mt. Sinai Hospital, also in New York City.

Among other professional associations, Dr. Rosh is a Fellow of the American Academy of Pediatrics, the American Gastroenterological Association, and the American College of Gastroenterology. He has served on numerous national committees and as an advisor to the FDA. Dr. Rosh has been a National Councilor for the North American Society of Pediatric Gastroenterology, Hepatology and Nutrition (NASPGHAN), and serves on the editorial boards of the Journal of Pediatric Gastroenterology and Nutrition, and the Journal of Clinical Gastroenterology. His current research is primarily focused on the safety and optimal use of therapeutic agents for pediatric inflammatory bowel disease.

Lisa Thornton, MD
Pediatrician and Infant Nutrition Expert
Photo of Lisa Thornton.

Dr. Lisa Thornton is a mom and a pediatrician who specializes in the care of children with disabilities. She is passionate about providing reliable health information for families and believes that childhood is the best time to develop good habits for the body and mind. Dr. Lisa has practiced medicine in a busy clinical setting for more than 15 years, has lectured widely, and provides health commentary for network morning shows and various other media outlets. Her friendly, engaging, straightforward style makes health information accessible whether she's talking to a private patient or a network audience. Aside from raising her own children, Dr. Lisa's next greatest passion is partnering with parents to help them guide their children to the best life possible.

Dr. Lisa is the founder and director of C.A.M.P. Schwab (Children with Adapted Mobility Play), whose mission is to encourage athletic participation among children with disabilities. She has lectured at academic institutions (Fisk University, Northwestern University, Tulane University, University of Chicago), corporations (Boeing, Kraft Foods, National Association for Black Journalists, Safeway, The Leeza Gibbons Memory Foundation),and for the Michigan Legislature. She has led audiences to a greater understanding of a variety of topics including childhood obesity, childhood disability, injury prevention, and overall health and wellness.

Dr. Lisa is a graduate of the University of Michigan Medical School and completed her residency at Children's Memorial Hospital Northwestern University.

Elizabeth Ward, MS, RD
Author and Registered Dietician
Photo of Elizabeth Ward.

Elizabeth Ward is a registered dietitian, freelance writer and mother of three. Her latest book is MyPlate for Moms, How to Feed Yourself & Your Family Better: Decoding the Dietary Guidelines for Your Real Life. Ward is also the author of Expect The Best: Your Guide to Healthy Eating Before, During, & After Pregnancy, and The Complete Idiot's Guide to Feeding Your Baby and Toddler. Ward is a contributing writer for Men's Fitness magazine, Muscle & Fitness Hers, and WebMD.

As a spokesperson for the American Dietetic Association for nearly 10 years, Ward was featured in nearly 1,000 print and broadcast interviews, including CNN, U.S. News & World Report, The New York Times, and The Boston Globe. She has also been a guest on The Today Show and The Dr. Oz Show and regularly appears live on the Morning News on Fox 25 in Boston.

Ward created and conducted corporate nutrition education programs for five years at Medical Care Affiliates in Boston, where she also counseled patients. She has worked at the Joslin Diabetes Center and the American Heart Association, and for seven years counseled children and adults about healthy eating and disease prevention at Harvard Vanguard Medical Associates in Boston.

Jennifer Trachtenberg, MD
Author and Chief Pediatrician of RealAge
Photo of Jennifer Trachtenberg.

Pediatrician Jennifer Trachtenberg, MD - known to her patients as Dr. Jen – is a mom who serves as chief pediatric officer of RealAge. She is a nationally recognized parenting expert and the author of Good Kids, Bad Habits: The RealAge Guide to Raising Healthy Children and The Smart Parent's Guide to Getting Your Kids Through Checkups, Illnesses and Accidents: Expert Answers to the Questions Parents Ask Most. Dr. Jen has practiced pediatric and adolescent medicine for more than 15 years and maintains a successful private practice in New York City.

Dr. Jen is an assistant clinical professor of pediatrics at Mount Sinai School of Medicine and a fellow of the American Academy of Pediatrics. She has appeared on NBC's Today show and CNN's Headline News and has been widely interviewed by magazines and newspapers and on the radio. She has written articles on various health and parenting topics, including child development and childhood obesity. She and her husband live just outside of New York City, where they are raising their three children.

Dr. Jen earned her undergraduate degree in clinical nutrition, as well as her MD, from Cornell University.

Anthony Kovatch, MD
Pediatrician and Infant Feeding Expert
Photo of Anthony Kovatch.

Anthony Kovatch, MD, completed his undergraduate education at the University of Pennsylvania. He went on to attend medical school at Hahnemann Medical College, which is now part of Drexel University. He continued his pediatric training at Pediatric Cornell North Shore University Hospital and served a fellowship in Pediatric Infectious Diseases at Children's Hospital of Pittsburgh. For the past 30 years, he has been a practicing pediatrician in Pittsburgh and is currently working at Pediatric Alliance.

Barbara Dehn
Author and Women’s Health Nurse Practitioner
Photo of Barbara Dehn.

Barb Dehn is a practicing Women’s Health Nurse Practitioner, award winning author, and a nationally recognized health expert. She holds a BS from Boston College and earned her Master’s degree at the University of California, San Francisco. An in demand and popular national speaker on all aspects of women’s health, she also lectures at Stanford and is a frequent health expert on television. She has appeared on CBS, ABC, CNN, Good Morning America Now and NBC’s iVillageLive.

Barb started her own health publishing company, Blue Orchid Press, LLC to “Empower Women with Information.” She writes and publishes this series of innovative and award-winning women’s health guides with titles ranging from Pregnancy, Breastfeeding, Fertility, Healthy Bones and Menopause. The Blue Orchid Guides are used by millions of women across the country.

She practices with Women Physicians in the heart of Silicon Valley. She has over 20 years experience listening to and caring for women. She’s helped countless women and couples navigate their way through infertility, pregnancy, breastfeeding, and menopause. She’s adept at listening, validating and explaining complicated health matters in a straightforward, easy to understand, warm and friendly style.

Tammy Gold
Therapist, Parenting Coach, and Author
Photo of Tammy Gold.

Tammy Gold has worked with families of all kinds for over a decade. She helps parents manage everything from the terrible twos or tumultuous teens to decisions on childcare or couples communications techniques.

Tammy's first book is Secrets of the Nanny Whisperer: A Practical Guide for Finding and Achieving the Gold Standard of Care for Your Child. The book is a resource for all parents in search of and looking to manage one of the most important people in their child's life - a babysitter, nanny or family caregiver. Publisher's Weekly said, "... Gold’s method appears likely to pay off in the long term. Parents setting out on the nanny quest will surely benefit from this practical handbook."

She has spent the last few years honing her evolutionary "Nanny Whisperer Communication Techniques" and refining her "Gold Standard Nanny Hiring Process" based on Dr. John Bowlby's theory of infant attachment, Erik Erickson's "Stages of Psychosocial Development", and Mary Ainsworth's "Secure Base Phenomenon." She is also one of the first therapists to marry psychotherapy with childcare so parents can better understand what their children specifically need from their caregivers at Daycare or at home.

Tammy is not only a therapist and a parenting coach, she is also a mom of three spirited little girls and a wife as well.

Sandra Gordon
Author and Consumer Savings Expert
Photo of Sandra Gordon.

Sandra Gordon writes frequently about baby products, saving money, health and nutrition for books, leading consumer magazines and Websites including,, Parents, Vitality, Prevention, Family Circle, American Profile and Harvard Medical School. She has appeared on NBC's Today Show and as a baby safety expert on The Discovery Health Channel's "Make Room for Baby." She lives in Connecticut with her husband and their two daughters. She's the author of nine books, including Consumer Reports Best Baby Products (the 8th, 9th and 10th editions) and Save a Bundle: 50+ Ways to Save Big on Baby Gear.

Michelle LaRowe
Author, Nanny, and Working Mom Expert
Photo of Michelle LaRowe.

Michelle is the 2004 International Nanny Association Nanny of the Year. A career nanny specializing in caring for twins, Michelle has been partnering with parents in raising their children since 1994.

Although she holds a Bachelor of Science degree in chemistry and a certificate in pastoral studies, she has enjoyed her work as a professional nanny and now as an industry expert, parenting author and consultant.

Michelle is an active member of the nanny community and has served on the board of directors and as vice president of the International Nanny Association. She currently serves as editor in chief of Longhorn Leads, parent company of and as the executive director of their award-winning nanny placement agency, Morningside Nannies. Michelle is called on by the media as a parenting expert and has appeared on local, national and international television and radio and has been featured in print. She is also a national speaker, bringing a message of hope and empowerment to moms groups across the nation.

Michelle is the author of the Nanny to the Rescue! parenting series, Working Mom's 411 and A Mom's Ultimate Book of Lists. She and her husband Jeff, reside on Cape Cod with their daughter Abigail and their son Luke.

Jill Smokler
"Scary Mommy" Author and Parenting/Working Mom Expert
Photo of Jill Smokler

Jill Smokler is the New York Times bestselling author of Confessions of A Scary Mommy (April 2012) and Motherhood Comes Naturally (And Other Vicious Lies) (April 2013) as well as the owner all things Scary Mommy.

Jill's honest take on parenting has appeared in numerous publications and on television programs, including The Today Show, The New York Times, Good Morning America,Nightline and CNN. The website averages more than 3 million page views a month and the Scary Mommy Twitter feed keeps more than 310,000 followers entertained daily, including Tori Spelling, Nicole Richie, Cynthia McFadden, Holly Robinson Peete and President Obama. The Scary Mommy Facebook page boasts more than 90,000 active fans.

In February of 2011, The Scary Mommy Confessional was born. The Confessional offers a private and totally anonymous forum where moms and dads can spill their juicy secrets, their fears and more. Since its launch, the Scary Mommy Confessional has already garnered more than 340,000 confessions from women and men looking to tell somebody that secret that is eating them up inside. The Scary Mommy Community is a vibrant and thriving meeting place for over 10,000 moms, where we discuss everything from their fussy babies, to biggest pre-baby regrets to nightmare mother-in-laws.

Crystal Paine
"Money Saving Mom" Author and Consumer Savings Expert
Photo of Crystal Paine.

Crystal Paine is married and the mother of three children. She is a homeschool graduate and sister to six. She credits her financial savvyness to her parents.

When Crystal and her husband first married they were living on a beans-and-rice budget in order to stay out of debt while he went through law school. Crystal thrived on coming up with creative ways to pinch pennies. Crystal claims she didn't always enjoy barely making ends meet, but she loved the thrill of getting the best bang for her buck.

Several years ago, Crystal briefly shared a bit about bargain-shopping on a former blog of hers. She was quickly inundated with questions on how her family managed to live on such a small grocery budget. In less than a year, quickly became one of the highest-trafficked personal finance blogs on the web.

Thanks in part to the revenue earned from advertising and affiliate sales on MoneySavingMom and the fact that Crystal and husband, Jesse stayed out of debt during law school, they were able to save up enough to pay 100% down for our first home near the end of 2009. The couple has now committed to give 100% of the proceeds from private ad sales to Compassion International and Show Hope.

Jamie Richardson
Author, Huffington Post Blogger, and Mom
Photo of Jamie Richardson.

Jamie Anne Richardson is an author and mother of three living in a Dallas suburb. Her writing has appeared in Chicken Soup for the Soul, Faith Village, Babble, and Wow! Women on Writing. She is a blogger for Huffington Post and a Distinguished Voices columnist for Dallas Morning News.

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