Store brands, along with expensive baby formula brands like Enfamil®, Similac®, and Gerber® are available at leading retailers including Walmart, Sam’s Club, Kroger, Target, Walgreens, CVS, Meijer, and Babies R’ Us. In fact, many of these retailers view their own store brand formulas as national or regional brands based on their far-reaching distribution capabilities and the high-quality perception of their store brands and customer loyalty.
Today there are 14 store brand formulas at 70 retailers that are sold in more than 30,000 retail locations throughout the United States.